My Dream Restaurant: Introduction
In general, start-up businesses are not easy to accomplish. A company’s founder may have great investors, but one certainly needs to pay back to them by increasing the business’ value.Hook: This sentence is used to draw the attention of the reader, you can use a fact or an example. It is crucial to have a well-thought road map before starting the business. If I had an $1 million funding, I would start a restaurant business as I believe there is a significant service gap in the industry. I do not believe the restaurants around my town deliver what people need. Therefore, I have some ideas to improve this industry. Context: Explain what you will be talking about and give context to the issue on hand. This paper will give a detailed explanation of my dream business and the roadmap of my restaurant. In my opinion, it is evident that there is an excellent opportunity to become successful in the restaurant business, and I believe my dream franchise would cover all the needs.Thesis Statement: State your central argument and position.
Firstly, I want to open a restaurant with the $1 million funding because I am disappointed wherever I eat outside. The most important concern of mine is that there are no restaurants suitable for everybody.Topic Sentence: This sentence explains the central argument of this paragraph by giving some information about the specific subject. Each has its own branch; for example, one is for fast food, others are fine dining places. I do not see a place around me that fits everyone.Example: Set examples or give proofs after the topic sentence so your audience can realize the issue in their minds. I think it can be done in a single franchise by separating these sections. It would create a comfort zone and a decent living place where people would feel cozy.Concluding sentence: Offer solutions or present your thoughts about the issue on the last sentence of the body paragraphs.
I worked at a coffee shop for about a year in the past, it is not directly a restaurant business, but I believe the practices are significantly similar as both of them serve people food and drinks. There were a lot of problems regarding customer happiness because of the owner of the place. Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. It was strictly profit-oriented business instead of making people happy. I understand the very aim of opening a restaurant is driving revenue, but I also think the profit comes from your customers, and it is crucial to make them happy, steady, and loyal customers. I believe my dream restaurant would solve this problem by making the customers our priority.
Also, as I mentioned above, my restaurant would be different from others in its versatility.Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. It would have separate sections for all people, whether they want a romantic dinner or get something to eat in their one-hour break. I believe this would also increase our income by expanding our customer profile.
Our mission is to put our customers always first. Also, we would cover the needs of a broad selection of people. There would be different floors of my restaurant to create an overall experience for our customers collectively. Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. The first floor would be our fine dining place to provide people with high-end meals in an extraordinary setting. The cost of the meals in the delicate dining area would be our driving force in finance. I believe charging for a great experience is not necessarily a negative practice. In addition, it would create a profit gap for us to provide low-priced food in our other sections.
The second floor would be our bar section, where people can get something to drink without a giant restaurant setting.
Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. They can relax and chat with their friends in a place which is decorated as a standard bar, instead of feeling inside a restaurant. I see that many restaurants offer alcoholic drinks already, but it is not practically a bar. Often people feel like dining instead of hanging out with their friends. Therefore, I believe this setup would provide the desired experience.
The third and last part of our mission is to serve people with low income. This would be the place on the backside of our restaurant, and it would serve fast food. Also, it would be a great drunk food aisle for our bar customers.Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. I believe this three-floor building would provide people with everything they need to socialize. Therefore, the mission of serving the public would be possible. I would be covering cities around the world with the same design when it comes to our vision. The ultimate goal of this business idea is to be an international restaurant. If we can achieve this in most parts of the world, I believe we would be the most significant stakeholder in the restaurant business, especially in small cities. Of course, this cannot be done in the first year of business, even with a $1 million investment. The one year I worked in the coffee shop taught me that you should keep some money aside for unexpected things. COVID-19 is an excellent example as all businesses lost profit, some are even closed. Therefore, the first-year goals would be: Creating the fine dining area to drive revenue with low-cost, high-profit sales, hiring three waiters and one sous-chef to save budget, earning %5 of the investment back.
I believe that in the first year of the business we should not expect significant profit, we should be more concerned with taking our time to perfect the first stage of the restaurant and create a brand awareness.Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. Five years after, we would aim to keep a steady revenue. I believe in the fifth year, we would already start the three-floor formation and be ready to start brand image advertisements. Therefore, our goals would be much different and future-oriented. These would be; Having a monthly recurring revenue of at least $50.000, hiring the best marketing managers for spotting opportunities around the world, setting up a franchising system for entrepreneurs worldwide.
After the first ten years, I believe we would be one of the most successful national restaurants and create a brand equity and recognition.Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. For this reason, the next step would become an international business. This is not an easy task, and I would happily leave that goal to professionals. Thus, tenth-year goals would be; Having ten franchises outside of the country, improving brand popularity and creating brand image by giving advertisements on the most known channels, hiring general managers around the world to properly manage our local branches, developing our relations with different states for tax benefits.
When it comes to our organizational culture, the hierarchy would be strict. As the only founder, I would have access and supervision over every decision made on every restaurant franchise.Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. After myself, general managers of each country would be responsible for the maintenance of local restaurants. In addition, the sous-chefs of different branches would be granted complete control of their restaurants. I would provide internal mobile app for each branch for improved communication. In my opinion, spreading updates and current information to the employees about our business is crucial.
In terms of formality, it would be best to create a friendly working environment.Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. Thus, a semi-formal workflair would be great for this business. I would also let my employees know that I am here for them by creating work benefits such as free access to certain facilities provided by the company.
Lastly, we would have a precise employee handbook about our priorities. This handbook aims to give a clear understanding of the company to the workers.Topic sentence: This sentence once again explains the central argument of this paragraph by giving some information about the specific subject. The first priority is customer service; it is essential to deliver our customers a great experience. Secondly, aside from being a semi-formal working environment, the workers should be careful of the existing hierarchy. Finally, for protecting the personal data, we believe what we get from our customers is incredibly important as they are sensitive information. It would be strictly forbidden for employees to use any information about the customers, such as their names or phone numbers.
After all, I believe this dream business would become an independent company. Its goals are precise and achievable.Key point: Start your conclusion with a striking sentence that will stay with the audience. It is vital to have a realistic roadmap, and this outline is possible if we do it properly. In my opinion, our mission and vision are innovative. Therefore, it would not take too long to succeed in this business. As I mentioned above, there is an excellent gap in the restaurant industry, and this idea would cover much of its requirements.Summary: Restate some of the points you made in the essay, but keep it short with only the most important information. In my view, there is a significant potential to succeed in the restaurant industry, and I am confident that my ideal business would be innovative.Concluding sentence: Present your thesis statement again as a concluding sentence, make sure not to use the exact wording with the introduction.