Apple Computers Inc. was founded by Steve Jobs and Steve Wozniak, in April 1976. The company produces small computers. Two years later after they founded, they added color-graphics into their computers. They were the first ones using color-graphics in computers. Sales rose quickly because of this reason.
This report will be overviewing a new business idea following a specific objective of diversifying an existing sporting brand into a new market or target audience. The sporting brand we have decided to diverse to a new audience is the Italian football club AC Milan. AC Milan competes in the highest football league in Italy called Serie A, also competing in Europe competitions.
Advertising has become an essential part of marketing, and both small businesses and well-known brands are using advertising strategies for several goals about their product or their service to the consumer. In the 21st century, every brand is using advertising, and advertising has become a decision-making point for brand managers because advertising includes a large scale of research, consumer insights, marketing strategies, and creative strategies for the products or services.
Camper brand was founded in 1975, and it is a footwear brand from the Island of Mallorca, Spain. Also, the origins of the company roots back in 1877 when the grandfather of Lorenzo, Antonio Fluxa, a skilled cobbler, traveled from Mallorca to England and returned with the first sewing machines on the Island and a newfound spirit of innovation (“Camper Store,” 2019). Therefore, Lorenzo Fluxa created Camper to respond to the demand for a new and fresh style of footwear in 1975.